lucia@klander.com
Lucia Klander
Lucia Klander is a context driven visual communicator and designer specialising in art direction, born and based in London, UK.
    
        Her expertise spans across branding, print, and digital design, as well as photo and art direction for both graphic and motion design projects.
        With a background from Central Saint Martins, Lucia’s personal design practice is rooted in engaging people with happenings through a thoughtful process of care, community, and play.
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Education
BA Graphic Communication Design at Central Saint Martins, UAL
Design Experience


Rodeo 
MUBI
Soul London
Pad Creative
Freelance Clients

WPP
Run Deep
Select Agency Clients

ainslie+ainslie
Monster Energy
Entain
Prime Video
Primark
Philips Sonicare
Kingdom Collective
Crosta & Mollica
Christy
Contact
LinkedIn
Instagram
E-Mail
Everything Else

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All Projects
Select Social PostsRodeo
Social Designainslie+ainslie
Burn Energy TourMonster Energy
Brand Filmainslie+ainslie
Playlist CoversRodeo
Brand RefreshRodeo
2024
A Big OccassionPrimark
Speedy DatingGosnells Of London
Stick for JoyRodeo
Not So MUBIMUBI
2023
Atticus Journal ‘24WPP
Red TalkUAL: Central Saint Martins
Playground PoliticsUAL: Central Saint Martins
LeftoversUAL: Central Saint Martins
ABCD...ADHDUAL: Central Saint Martins
OverthinkerUAL: Central Saint Martins
Anarchy in ActionUAL: Central Saint Martins
Personal Library
This is currently a WIP, I am curating a collection of personal findings, ephemera and books of personal significance to me. Not my own work, but defying my design approaches.
Find me here!
©2021 - ‘24
Monster Energy: Burn Energy Tour
2024
Challenge + InsightKingdom Collective approached Rodeo on behalf of Monster Energy for the Burn Energy Tour. Sub-brand Burn Energy (Monster Energy) tasked Kingdom Collective with developing a brand strategy to engage music audiences across multiple European markets. They collaborated with Mixmag to create of the Burn Energy Tour. Our role? To develop a distinctive brand identity for the tour, along with a comprehensive toolkit that included art direction, production guidance and design.
IdeaI designed a fresh new icon for the brand, featuring a dancing figure to symbolise the vibrant, personal connection between people and music—bringing the music back to the people. The icon was created using simple shapes, making it easily replicable and accessible for anyone to draw and engage with on a creative level.

For this project, I took the lead on design and guided our talented motion designer, Fabi Burnette, in bringing the static visuals to life. Together, we developed a dynamic design system that could be seamlessly applied across social media, print and environmental assets.

In addition, Fabi and I created a typographic system that challenges traditional hierarchies seen in club music spaces, ensuring that all artists’ names are prominently and equally featured across various assets. This system helped democratise the artist lineup, giving everyone the spotlight they deserve.

We also introduced a gradient that references Burn Energy’s original brand colours, which can be overlaid on artist imagery to seamlessly connect PR shots with the tour’s visual identity. This cohesive approach tied together the essence of the brand with the energy of the music and the artists.
Credits Agency: Rodeo + Kingdom Collective
Art Direction + Design: Lucia Klander
Motion Design: Fabi Burnette
Account Manager: Maude Bradley
Photography: Studio Cerise
Content: Mixmag