Lucia Klander is a visual communicator and art director, born and based in London, UK.
Currently, she works as a designer at Rodeo, crafting beautiful work for a diverse range of brands from Monster Energy to Prime Video.
Her expertise spans across branding, print, and digital design, as well as photo and art direction for both graphic and motion design projects.
With a background from Central Saint Martins, Lucia’s personal design practice is rooted in engaging people with happenings through a thoughtful process of care, community, and play.
Little More...
MUBI
Soul London
Pad Creative
Monster Energy
Entain
Prime Video
Primark
Philips Sonicare
Kingdom Collective
All Projects
Personal Library
This is currently a WIP, I am curating a collection of personal findings, ephemera and books of personal significance to me. Not my own work, but defying my design approaches.
©2021 - ‘24
2024
For this project, I took the lead on design and guided our talented motion designer, Fabi Burnette, in bringing the static visuals to life. Together, we developed a dynamic design system that could be seamlessly applied across social media, print and environmental assets.
In addition, Fabi and I created a typographic system that challenges traditional hierarchies seen in club music spaces, ensuring that all artists’ names are prominently and equally featured across various assets. This system helped democratise the artist lineup, giving everyone the spotlight they deserve.
We also introduced a gradient that references Burn Energy’s original brand colours, which can be overlaid on artist imagery to seamlessly connect PR shots with the tour’s visual identity. This cohesive approach tied together the essence of the brand with the energy of the music and the artists.
Art Direction + Design: Lucia Klander
Motion Design: Fabi Burnette
Account Manager: Maude Bradley
Photography: Studio Cerise
Content: Mixmag