lucia@klander.com
Lucia Klander
Lucia Klander is a context driven visual communicator and designer specialising in art direction, born and based in London, UK.

She is currently designing at DENT Studio.
    
        Her expertise spans across branding, print, and digital design, as well as photo and art direction for both graphic and motion design projects.
        With a background from Central Saint Martins, Lucia’s personal design practice is rooted in engaging people with happenings through a thoughtful process of care, community, and play.
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Education
BA Graphic Communication Design at Central Saint Martins, UAL
Design Experience


DENT Studio
Rodeo 
MUBI
Agency Clients

WPP
Run Deep
Kingdom Collective
Press
It’s Nice That
Contact
LinkedIn
Instagram
E-Mail
Everything Else

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Personal Library
This is currently a WIP, I am curating a collection of personal findings, ephemera and books of personal significance to me. Not my own work, but defying my design approaches.
Find me here!
©2021 - ‘25
ainslie+ainslie: Brand Film
2024
Challenge + Insight The recovery supplement brand ainslie+ainslie, founded by British sailor Ben Ainslie and sports reporter Georgie Ainslie, approached Rodeo to create a brand mood film that captured their tagline: “Designed for Athletes, Made for Everyone.”
Creative Approach + ExecutionOur goal was to emphasise how a day can begin productively at 6 a.m., following a good night’s sleep, reinforcing the message that recovery fuels readiness. The clock became a central visual theme, alongside close-ups of eyes, symbolizing the vital connection between restful sleep and waking up energised.

I collaborated closely with my creative director to produce and illustrate storyboards for both the main film and a series of social media shorts. We focused on a variety of shot styles to explore with the director of photography, ensuring we could visually communicate the brand’s core message.

On set, I played a hands-on role in the creative process, working closely with the client to ensure their vision was fully realised while staying true to our creative direction.
CreditsAgency: Rodeo
Client: ainslie+ainslie
Creative Direction: Chris Davidson
Art Direction: Lucia Klander
Account Manager: Maude Bradley
Producer: Nycollas Abreu
Production Assistant: Julianna Zielenska
DOP: Jack Exton