lucia@klander.com
Lucia Klander
Lucia Klander is a context driven visual communicator and designer specialising in art direction, born and based in London, UK.
    
        Her expertise spans across branding, print, and digital design, as well as photo and art direction for both graphic and motion design projects.
        With a background from Central Saint Martins, Lucia’s personal design practice is rooted in engaging people with happenings through a thoughtful process of care, community, and play.
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Education
BA Graphic Communication Design at Central Saint Martins, UAL
Design Experience


Rodeo 
MUBI
Soul London
Pad Creative
Freelance Clients

WPP
Run Deep
Select Agency Clients

ainslie+ainslie
Monster Energy
Entain
Prime Video
Primark
Philips Sonicare
Kingdom Collective
Crosta & Mollica
Christy
Contact
LinkedIn
Instagram
E-Mail
Everything Else

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All Projects
Select Social PostsRodeo
Social Designainslie+ainslie
Burn Energy TourMonster Energy
Brand Filmainslie+ainslie
Playlist CoversRodeo
Brand RefreshRodeo
2024
A Big OccassionPrimark
Speedy DatingGosnells Of London
Stick for JoyRodeo
Not So MUBIMUBI
2023
Atticus Journal ‘24WPP
Red TalkUAL: Central Saint Martins
Playground PoliticsUAL: Central Saint Martins
LeftoversUAL: Central Saint Martins
ABCD...ADHDUAL: Central Saint Martins
OverthinkerUAL: Central Saint Martins
Anarchy in ActionUAL: Central Saint Martins
Personal Library
This is currently a WIP, I am curating a collection of personal findings, ephemera and books of personal significance to me. Not my own work, but defying my design approaches.
Find me here!
©2021 - ‘24
ainslie+ainslie: Brand Film
2024
Challenge + Insight The recovery supplement brand ainslie+ainslie, founded by British sailor Ben Ainslie and sports reporter Georgie Ainslie, approached Rodeo to create a brand mood film that captured their tagline: “Designed for Athletes, Made for Everyone.”
Creative Approach + ExecutionOur goal was to emphasise how a day can begin productively at 6 a.m., following a good night’s sleep, reinforcing the message that recovery fuels readiness. The clock became a central visual theme, alongside close-ups of eyes, symbolizing the vital connection between restful sleep and waking up energised.

I collaborated closely with my creative director to produce and illustrate storyboards for both the main film and a series of social media shorts. We focused on a variety of shot styles to explore with the director of photography, ensuring we could visually communicate the brand’s core message.

On set, I played a hands-on role in the creative process, working closely with the client to ensure their vision was fully realised while staying true to our creative direction.
CreditsAgency: Rodeo
Client: ainslie+ainslie
Creative Direction: Chris Davidson
Art Direction: Lucia Klander
Account Manager: Maude Bradley
Producer: Nycollas Abreu
Production Assistant: Julianna Zielenska
DOP: Jack Exton