Lucia Klander
Lucia Klander is a context driven visual communicator and designer specialising in art direction, born and based in London, UK.
Her expertise spans across branding, print, and digital design, as well as photo and art direction for both graphic and motion design projects.
With a background from Central Saint Martins, Lucia’s personal design practice is rooted in engaging people with happenings through a thoughtful process of care, community, and play.
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Education
BA Graphic Communication Design at Central Saint Martins, UAL
Design
Experience
Rodeo
MUBI
Soul London
Pad Creative
Freelance Clients
WPP
Run Deep
Select Agency Clients
ainslie+ainslie
Monster Energy
Entain
Prime Video
Primark
Philips Sonicare
Kingdom Collective
Crosta & Mollica
Christy
Contact
LinkedIn
Instagram
E-Mail
Everything Else
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All Projects
Select Social PostsRodeo
Social Designainslie+ainslie
Burn Energy TourMonster Energy
Brand Filmainslie+ainslie
Playlist CoversRodeo
Brand RefreshRodeo2024
A Big OccassionPrimark
Speedy DatingGosnells Of London
Stick for JoyRodeo
Not So MUBIMUBI2023
Atticus Journal ‘24WPP
Red TalkUAL: Central Saint Martins
Playground PoliticsUAL: Central Saint Martins
LeftoversUAL: Central Saint Martins
ABCD...ADHDUAL: Central Saint Martins
OverthinkerUAL: Central Saint Martins
Anarchy in ActionUAL: Central Saint Martins
Personal Library
This is currently a WIP, I am curating a collection of personal findings, ephemera and books of personal significance to me. Not my own work, but defying my design approaches.
Find me here!
©2021 - ‘24
Leftovers2022
Challenge + InsightAfter being labeled a “bimbo” due to my appearance by some peers at university, I decided to explore the relationship between my identity and the work I produced. I noticed that when showing my university work, people were often surprised by its quality, as if my appearance didn’t align with their expectations of my capabilities. This led me to embark on a research project examining the connection between femininity and design, and how media-driven stereotypes can impact the careers of feminine voices in the design industry.
Project OverviewI founded Leftovers, a non-conformist community that amplifies the work of women in design through both digital and analogue publishing. Our goal is to explore the complex relationship between femininity and design by remixing archives, voices, and creative work. We aim to dismantle media biases and promote feminine voices within the design community.
A key influence on this project was feminist designer Nina Paim, founder of Futuress, who spoke on the podcast “Scratching the Surface” about the importance of critical conversations within design to expose structures that marginalise communities, often unintentionally. This inspired me to reflect on my own voice within the design community and how I could help create a space for women designers to publish their work without facing patriarchal preconceptions.
Leftovers was born out of this need—a space where female creatives can showcase their work and explore their practices free from harmful patriarchal stereotypes. Through conversations with fellow women designers, we recognised the absence of such a platform and set out to fill that gap. Leftovers encourages women to understand and embrace their feminine identity within the design industry, amplifying their voices and celebrating their creative output.
Goals + FindingsThe primary goal of my project was to help feminine voices in design find comfort in their creative identity and to uncover the core of female practice. An exhibition that greatly influenced this journey was “Add to The Cake,” which emerged from a symposium centred on female practice. It illuminated the richness of female creativity and reinforced the need for spaces dedicated to this discourse.
To launch Leftovers, I worked in a collaborative environment, engaging in critical conversations to craft a manifesto that reflected the needs of our audience. It was important that this platform represent a collective vision, as I alone could not speak for a community. This collaborative approach was inspired by the Spare Rib Manifesto, a key publication of the Women’s Liberation Movement, which emphasised collective female practice and critical dialogue.
Response + FutureWhile time constraints limited the project’s scope, it ultimately became a collaborative effort—focused on conversation, community building, and promoting visibility. Moving forward, my intention is for Leftovers to grow organically, curating experiences and building archives through projection, observation, and dialogue. Though still a long thought in progress, this project serves as a vital foundation for future endeavours focused around female-centred design communities.