Lucia Klander is a visual communicator and art director, born and based in London, UK.
Currently, she works as a designer at Rodeo, crafting beautiful work for a diverse range of brands from Monster Energy to Prime Video.
Her expertise spans across branding, print, and digital design, as well as photo and art direction for both graphic and motion design projects.
With a background from Central Saint Martins, Lucia’s personal design practice is rooted in engaging people with happenings through a thoughtful process of care, community, and play.
Little More...
MUBI
Soul London
Pad Creative
Monster Energy
Entain
Prime Video
Primark
Philips Sonicare
Kingdom Collective
All Projects
Personal Library
This is currently a WIP, I am curating a collection of personal findings, ephemera and books of personal significance to me. Not my own work, but defying my design approaches.
©2021 - ‘24
2023
Instead of bonding over it, however, it was a taboo that drove us apart. Menstruation, though a shared and natural experience, was rarely discussed openly, leading to feelings of shame or embarrassment. Rather than fostering a sense of connection and mutual support, the topic was often avoided, creating a large divide among us as we all avoided sharing our experiences with one another about this life-changing topic.
The project’s objectives are to help menstruating individuals understand their menstrual cycle in relation to others, improving communication skills; to support them in using their cycle as a tool for managing productivity, emotions, and social interactions; and to emphasise that the menstrual cycle affects both physical and mental well-being beyond just the days of menstruation. These goals aim to foster a deeper understanding and promote more open discussions about the impact of menstrual cycle.
It was vital that I had to use the colour red within my branding, to show authentic connections between blood and menstruating. Education in my project is a key aspect in helping people take control of their cycle, and the use of simple icon imagery in my project aids the type in bringing a new form of visibility.
It was also important to shy away from the concealment and censorship of menstruation, which is a direct result of patriarchal publishing, which I dismantled in my critical dissertation during my final year of study at Central Saint Martins.