Lucia Klander
Lucia Klander is a visual communicator and art director, born and based in London, UK.
Currently, she works as a designer at Rodeo, crafting beautiful work for a diverse range of brands from Monster Energy to Prime Video.
Her expertise spans across branding, print, and digital design, as well as photo and art direction for both graphic and motion design projects.
With a background from Central Saint Martins, Lucia’s personal design practice is rooted in engaging people with happenings through a thoughtful process of care, community, and play.
Little More...
For full timelines....
Read my CV...
Education
BA Graphic Communication Design at Central Saint Martins, UAL
Design
Experience
Rodeo
MUBI
Soul London
Pad Creative
Freelance Clients
WPP
Select Agency Clients
ainslie+ainslie
Monster Energy
Entain
Prime Video
Primark
Philips Sonicare
Kingdom Collective
Contact
LinkedIn
Instagram
E-Mail
Everything Else
Give me more...
All Projects
Select Social PostsRodeo
Social Designainslie+ainslie
Burn Energy TourMonster Energy
Brand Filmainslie+ainslie
Playlist CoversRodeo
Brand RefreshRodeo2024
A Big OccassionPrimark
Speedy DatingGosnells Of London
Stick for JoyRodeo
Not So MUBIMUBI2023
Atticus Journal ‘24WPP
Red TalkUAL: Central Saint Martins
Playground PoliticsUAL: Central Saint Martins
LeftoversUAL: Central Saint Martins
ABCD...ADHDUAL: Central Saint Martins
OverthinkerUAL: Central Saint Martins
Anarchy in ActionUAL: Central Saint Martins
Personal Library
This is currently a WIP, I am curating a collection of personal findings, ephemera and books of personal significance to me. Not my own work, but defying my design approaches.
Find me here!
©2021 - ‘24
Speedy Dating2024
TaskI was approached by Gemma, who runs Speedy Dating—a series of speed dating events held monthly across various venues in London. This particular event took place at Gosnells of London in Bermondsey, and I was tasked with creating promotional assets for the occasion.
Design MechanicsFor the event’s identity, I embraced the passionate colour of red, allowing the typography to take more prominance. To reflect the hodgepodge nature of the event and the diverse range of characters attendees might meet, I chose an expressive, mixed typeface that conveys this vibrant energy. To enhance the theme, I incorporated playful card elements (because love may be on the cards) and two heart-shaped balloons, symbolising the coming together of hearts.
I designed the body copy with a flowing effect, allowing the letters to merge seamlessly, almost in a liquid-like manner, to evoke a sense of fluidity and connection. This approach not only captured the spirit of the event but also invited potential participants to envision the exciting encounters awaiting them.