lucia@klander.com
Lucia Klander
Lucia Klander is a context driven visual communicator and designer specialising in art direction, born and based in London, UK.
    
        Her expertise spans across branding, print, and digital design, as well as photo and art direction for both graphic and motion design projects.
        With a background from Central Saint Martins, Lucia’s personal design practice is rooted in engaging people with happenings through a thoughtful process of care, community, and play.
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Education
BA Graphic Communication Design at Central Saint Martins, UAL
Design Experience


Rodeo 
MUBI
Soul London
Pad Creative
Freelance Clients

WPP
Run Deep
Select Agency Clients

ainslie+ainslie
Monster Energy
Entain
Prime Video
Primark
Philips Sonicare
Kingdom Collective
Crosta & Mollica
Christy
Contact
LinkedIn
Instagram
E-Mail
Everything Else

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All Projects
Select Social PostsRodeo
Social Designainslie+ainslie
Burn Energy TourMonster Energy
Brand Filmainslie+ainslie
Playlist CoversRodeo
Brand RefreshRodeo
2024
A Big OccassionPrimark
Speedy DatingGosnells Of London
Stick for JoyRodeo
Not So MUBIMUBI
2023
Atticus Journal ‘24WPP
Red TalkUAL: Central Saint Martins
Playground PoliticsUAL: Central Saint Martins
LeftoversUAL: Central Saint Martins
ABCD...ADHDUAL: Central Saint Martins
OverthinkerUAL: Central Saint Martins
Anarchy in ActionUAL: Central Saint Martins
Personal Library
This is currently a WIP, I am curating a collection of personal findings, ephemera and books of personal significance to me. Not my own work, but defying my design approaches.
Find me here!
©2021 - ‘24
ABCD...ADHD
2022
Challenge + InsightBeing misdiagnosed with depression and anxiety at a young age, and being told that my anger was a result of my hormonal cycle at 15, led to being put on the pill. This experience has not only made me reconsider how women with undiagnosed ADHD are treated through the medical system, but also how we can collectively work to identify and recognise neuro-cognitive differences. 
Idea To explore this further, I created a book based on a month’s worth of diary entries and photos I took, offering a raw, personal insight into the real experience of living with my brain.

I simplified my project by using phonics, going back to our ABC’s. Given the complexity of the disorder, it was essential to present the basics alongside visual aids and expressive typography, without overcomplicating the message. By incorporating humour, I was able to shed light on a topic that has heavily influenced my life.

Self-discovery was a crucial part of my journey. I realised that my daily actions, impulses, and decisions were often the result of ADHD-related dysfunction. Words like “laziness,” “messiness,” and “forgetfulness” were symptoms of my condition. I used the alphabet to illustrate these traits, inspired by my late diagnosis in my early twenties—a revelation that made me feel like I had been living a lie. I had to relearn how my mind works, not just to improve as a designer, but also to better understand myself as a daughter, friend, and individual.
Design MechanicsVisually, this publication draws from meme culture, expressive typography, and poetry. The journey of discovery within it features raw dialogue, while also humorously addressing some of the most mentally distressing symptoms. Despite the serious subject matter, the use of bright colors and playful fonts celebrates the creativity ADHD brings, resulting in visually engaging spreads.

Tony Lloyd, chair of the ADHD Foundation, once said, “having ADHD is like looking through a kaleidoscope rather than binoculars.” This kaleidoscope effect inspired my approach to the project: instead of a single, clear view, I see countless opportunities. This is why I felt that it was important that the project communicates to the audience as chaotic, both visually and contextually.