Lucia Klander
Lucia Klander is a context driven visual communicator and designer specialising in art direction, born and based in London, UK.
Her expertise spans across branding, print, and digital design, as well as photo and art direction for both graphic and motion design projects.
With a background from Central Saint Martins, Lucia’s personal design practice is rooted in engaging people with happenings through a thoughtful process of care, community, and play.
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Education
BA Graphic Communication Design at Central Saint Martins, UAL
Design
Experience
Rodeo
MUBI
Soul London
Pad Creative
Freelance Clients
WPP
Run Deep
Select Agency Clients
ainslie+ainslie
Monster Energy
Entain
Prime Video
Primark
Philips Sonicare
Kingdom Collective
Crosta & Mollica
Christy
Contact
LinkedIn
Instagram
E-Mail
Everything Else
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All Projects
Select Social PostsRodeo
Social Designainslie+ainslie
Burn Energy TourMonster Energy
Brand Filmainslie+ainslie
Playlist CoversRodeo
Brand RefreshRodeo2024
A Big OccassionPrimark
Speedy DatingGosnells Of London
Stick for JoyRodeo
Not So MUBIMUBI2023
Atticus Journal ‘24WPP
Red TalkUAL: Central Saint Martins
Playground PoliticsUAL: Central Saint Martins
LeftoversUAL: Central Saint Martins
ABCD...ADHDUAL: Central Saint Martins
OverthinkerUAL: Central Saint Martins
Anarchy in ActionUAL: Central Saint Martins
Personal Library
This is currently a WIP, I am curating a collection of personal findings, ephemera and books of personal significance to me. Not my own work, but defying my design approaches.
Find me here!
©2021 - ‘24
Overthinker2021
The BriefAfter creating a series of diagrams depicting my daily routine, I delved deeper into the effects of overthinking on my day-to-day life. I discovered that small problems can often seem much larger in your mind when you don't clarify and gain insight into them. This realisation led me to ponder the intricacies of the human mind and how it processes information, and how I could explore this through diagramming in order to help not only myself but also others.
The ProcessI began to explore the idea that overthinking arises from a lack of clarity and understanding of one's thoughts and feelings. As such, I embarked on a journey of self-discovery and introspection, seeking to gain a deeper understanding of my inner workings. Through this process, I developed a series of diagrams that not only outline intuitive techniques for managing overthinking, but also facilitate self-reflection and personal growth. By breaking down complex thoughts and emotions into manageable pieces, these diagrams provide a roadmap for navigating the complexities of the human mind and achieving greater clarity and peace of mind.
The Open StudioAfter curating the diagrams, I thought it would be interesting to explore the meaning behind the connections. I started researching the psychology of colour and stumbled upon the concept of auras. From there, I decided to connect the diagrams with string to represent the auras. I used white string to connect the diagrams that had a positive aura, and black string for those with a negative aura. The white string follows a structured way of thinking and the steps one should follow, while the black string represents the unorganised back-and-forth thinking that occurs when lacking clarity. I also created an informational poster to accompany each diagram to provide more context and encourage deeper thinking about the connections. I got this idea from that scene Pepe Silvia from It’s Always Sunny in Philadelphia. If you know, you know.