Lucia Klander
Lucia Klander is a context driven visual communicator and designer specialising in art direction, born and based in London, UK.

        Currently, she works as a designer at Rodeo, crafting beautiful work for a diverse range of brands from Monster Energy to Prime Video.
        Her expertise spans across branding, print, and digital design, as well as photo and art direction for both graphic and motion design projects.
        With a background from Central Saint Martins, Lucia’s personal design practice is rooted in engaging people with happenings through a thoughtful process of care, community, and play.

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Education
BA Graphic Communication Design at Central Saint Martins, UAL

Design Experience


Rodeo 
MUBI
Soul London
Pad Creative

Freelance Clients

WPP

Select Agency Clients

ainslie+ainslie
Monster Energy
Entain
Prime Video
Primark
Philips Sonicare
Kingdom Collective
Crosta & Mollica
Christy

Contact
LinkedIn
Instagram
E-Mail

Everything Else

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All Projects

Select Social PostsRodeo
Social Designainslie+ainslie
Burn Energy TourMonster Energy
Brand Filmainslie+ainslie
Playlist CoversRodeo
Brand RefreshRodeo
2024

A Big OccassionPrimark
Speedy DatingGosnells Of London
Stick for JoyRodeo
Not So MUBIMUBI
2023

Atticus Journal ‘24WPP
Red TalkUAL: Central Saint Martins
Playground PoliticsUAL: Central Saint Martins
LeftoversUAL: Central Saint Martins
ABCD...ADHDUAL: Central Saint Martins
OverthinkerUAL: Central Saint Martins
Anarchy in ActionUAL: Central Saint Martins
Personal Library

This is currently a WIP, I am curating a collection of personal findings, ephemera and books of personal significance to me. Not my own work, but defying my design approaches.
Find me here!
©2021 - ‘24
ainslie+ainslie: Social Design
2024

Task + ChallengeThe recovery supplement brand ainslie+ainslie, founded by British sailor Ben Ainslie and sports reporter Georgie Ainslie, approached Rodeo to create a set of dynamic social media templates aimed at boosting engagement across their platforms. 

My task was to work within the brand guidelines established by Made Thought, adapting their existing rules and assets to develop eye-catching content that aligned with the brand’s energetic, fast-paced identity. The challenge was to ensure these templates were visually compelling while maintaining consistency with the brand’s overall aesthetic.


Design MechanicsI identified three core pillars of the brand—lifestyle, science, and sport—that would guide my design approach. By tailoring designs to each pillar, we were able to maintain a fresh and dynamic visual and contextual experience from post to post.

In the science pillar, I experimented with typography to create compelling hierarchies, emphasising the product’s professionalism and technical credibility. For the sport pillar, I played with typography to reflect the brand’s signature slash, and in some instances, used collapsing text to symbolise the balance between stability and playfulness. For the lifestyle pillar, I opted for a more minimalist approach, letting the images speak for themselves, accompanied by bold, impactful statements.

One of the highlights of the project was working with their brand’s signature yellow type against blue-toned images, which echoed our previous work on their Brand Film, shot on a blue athletics track. This colour combination subtly nods to the brand’s sailing roots—the blue representing the sea, while the yellow, with its high-visibility qualities, stands out boldly against it.


CreditsAgency: Rodeo
Creative Direction: ainslie+ainslie Team and Chris Davidson
Account Manager: Maude Bradley
Design and Art Direction: Lucia Klander