Lucia Klander is a visual communicator and art director, born and based in London, UK.
Currently, she works as a designer at Rodeo, crafting beautiful work for a diverse range of brands from Monster Energy to Prime Video.
Her expertise spans across branding, print, and digital design, as well as photo and art direction for both graphic and motion design projects.
With a background from Central Saint Martins, Lucia’s personal design practice is rooted in engaging people with happenings through a thoughtful process of care, community, and play.
Little More...
MUBI
Soul London
Pad Creative
Monster Energy
Entain
Prime Video
Primark
Philips Sonicare
Kingdom Collective
All Projects
Personal Library
This is currently a WIP, I am curating a collection of personal findings, ephemera and books of personal significance to me. Not my own work, but defying my design approaches.
©2021 - ‘24
2024
My task was to work within the brand guidelines established by Made Thought, adapting their existing rules and assets to develop eye-catching content that aligned with the brand’s energetic, fast-paced identity. The challenge was to ensure these templates were visually compelling while maintaining consistency with the brand’s overall aesthetic.
In the science pillar, I experimented with typography to create compelling hierarchies, emphasising the product’s professionalism and technical credibility. For the sport pillar, I played with typography to reflect the brand’s signature slash, and in some instances, used collapsing text to symbolise the balance between stability and playfulness. For the lifestyle pillar, I opted for a more minimalist approach, letting the images speak for themselves, accompanied by bold, impactful statements.
One of the highlights of the project was working with their brand’s signature yellow type against blue-toned images, which echoed our previous work on their Brand Film, shot on a blue athletics track. This colour combination subtly nods to the brand’s sailing roots—the blue representing the sea, while the yellow, with its high-visibility qualities, stands out boldly against it.
Creative Direction: ainslie+ainslie Team and Chris Davidson
Account Manager: Maude Bradley
Design and Art Direction: Lucia Klander