Lucia Klander
Lucia Klander is a visual communicator and art director, born and based in London, UK.
Currently, she works as a designer at Rodeo, crafting beautiful work for a diverse range of brands from Monster Energy to Prime Video.
Her expertise spans across branding, print, and digital design, as well as photo and art direction for both graphic and motion design projects.
With a background from Central Saint Martins, Lucia’s personal design practice is rooted in engaging people with happenings through a thoughtful process of care, community, and play.
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Education
BA Graphic Communication Design at Central Saint Martins, UAL
Design
Experience
Rodeo
MUBI
Soul London
Pad Creative
Freelance Clients
WPP
Select Agency Clients
ainslie+ainslie
Monster Energy
Entain
Prime Video
Primark
Philips Sonicare
Kingdom Collective
Contact
LinkedIn
Instagram
E-Mail
Everything Else
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All Projects
Select Social PostsRodeo
Social Designainslie+ainslie
Burn Energy TourMonster Energy
Brand Filmainslie+ainslie
Playlist CoversRodeo
Brand RefreshRodeo2024
A Big OccassionPrimark
Speedy DatingGosnells Of London
Stick for JoyRodeo
Not So MUBIMUBI2023
Atticus Journal ‘24WPP
Red TalkUAL: Central Saint Martins
Playground PoliticsUAL: Central Saint Martins
LeftoversUAL: Central Saint Martins
ABCD...ADHDUAL: Central Saint Martins
OverthinkerUAL: Central Saint Martins
Anarchy in ActionUAL: Central Saint Martins
Personal Library
This is currently a WIP, I am curating a collection of personal findings, ephemera and books of personal significance to me. Not my own work, but defying my design approaches.
Find me here!
©2021 - ‘24
Radio Rodeo: Playlist Covers2024
Challenge + Insight + IdeaI was tasked with completing a design system for RODEO Radio, a collection of Spotify playlists that showcased a personable side to the agency.
A key insight from the brief was that the design needed to reflect the agency’s unique, energetic character while still adhering to a polished and refined aesthetic, maintaining a sense of professionalism whilst evoking an emotional response. This led to an idea to create a system that could balance these two elements, ensuring the playlist felt both dynamic and credible.
Design Mechanics + Response
By developing a versatile grid framework that allows for interchangeable typographic elements for each playlist, paired with a straightforward photographic treatment against a solid color background, we significantly streamlined the content update process. This approach enabled us to efficiently swap out visuals, making the publishing of new compilations faster and more flexible.