Lucia Klander
Lucia Klander is a visual communicator and art director, born and based in London, UK.
Currently, she works as a designer at Rodeo, crafting beautiful work for a diverse range of brands from Monster Energy to Prime Video.
Her expertise spans across branding, print, and digital design, as well as photo and art direction for both graphic and motion design projects.
With a background from Central Saint Martins, Lucia’s personal design practice is rooted in engaging people with happenings through a thoughtful process of care, community, and play.
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Education
BA Graphic Communication Design at Central Saint Martins, UAL
Design
Experience
Rodeo
MUBI
Soul London
Pad Creative
Freelance Clients
WPP
Select Agency Clients
ainslie+ainslie
Monster Energy
Entain
Prime Video
Primark
Philips Sonicare
Kingdom Collective
Contact
LinkedIn
Instagram
E-Mail
Everything Else
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All Projects
Select Social PostsRodeo
Social Designainslie+ainslie
Burn Energy TourMonster Energy
Brand Filmainslie+ainslie
Playlist CoversRodeo
Brand RefreshRodeo2024
A Big OccassionPrimark
Speedy DatingGosnells Of London
Stick for JoyRodeo
Not So MUBIMUBI2023
Atticus Journal ‘24WPP
Red TalkUAL: Central Saint Martins
Playground PoliticsUAL: Central Saint Martins
LeftoversUAL: Central Saint Martins
ABCD...ADHDUAL: Central Saint Martins
OverthinkerUAL: Central Saint Martins
Anarchy in ActionUAL: Central Saint Martins
Personal Library
This is currently a WIP, I am curating a collection of personal findings, ephemera and books of personal significance to me. Not my own work, but defying my design approaches.
Find me here!
©2021 - ‘24
Playground Politics2023
Challenge + InsightWhy are playgrounds often perceived as “cliquey”? After completing Red Talk, I discovered that this happening extends beyond the children — it often affects parents as well (I mean, we’ve all seen Motherland, right?). Mothers, in particular, frequently bear the full-time responsibility of caregiving due to societal expectations, which often compels them to engage primarily with other mothers who share the same weight of raising children.
Psychological research indicates that forming authentic bonds among mothers can enhance their well-being and alleviate the stress associated with caregiving. However, the question remains: how do we cultivate these meaningful connections?
Idea + Design MechanicsThe outcome of developing my brief was a series of workshops that culminated in a workbook designed to facilitate meaningful conversations among mothers. This workbook serves as a valuable guide and a starting point for those difficult discussions. To make it more accessible, I organized the content into sections, allowing employed mothers to engage with parts of it at their own pace, without feeling overwhelmed. I incorporated vibrant risographed pages between each black-and-white section to create visual cues that signify transitions in the conversation, enhancing the overall experience.