Lucia Klander is a visual communicator and art director, born and based in London, UK.
Currently, she works as a designer at Rodeo, crafting beautiful work for a diverse range of brands from Monster Energy to Prime Video.
Her expertise spans across branding, print, and digital design, as well as photo and art direction for both graphic and motion design projects.
With a background from Central Saint Martins, Lucia’s personal design practice is rooted in engaging people with happenings through a thoughtful process of care, community, and play.
Little More...
MUBI
Soul London
Pad Creative
Monster Energy
Entain
Prime Video
Primark
Philips Sonicare
Kingdom Collective
All Projects
Personal Library
This is currently a WIP, I am curating a collection of personal findings, ephemera and books of personal significance to me. Not my own work, but defying my design approaches.
©2021 - ‘24
2023
I aimed to portray AI in an optimistic light, encouraging individuals to leverage its capabilities to enhance their workflows and drive innovation.
To achieve this, I combined human script fonts with terminal fonts, illustrating the varied approaches to creativity and the differing perceptions of AI. In addition to the Atticus Journal’s title, I incorporated words that signify the creative process and explore how AI can play a role in it.
The gradient background symbolises the fluidity of ideas within the creative journey, while a sturdy path introduces a sense of direction, adding depth and intrigue to the design. I also incorporated texture into all assets to celebrate the tactile nature of the Atticus Journal, even in its absence that year.
To highlight the different realisations and timelines in the creative process, I included various stickers that represent smaller thoughts and notes along the base path. Among them is a receipt illustrating the costs of AI for those facing creative blocks, showcasing the advantages AI can bring to the creative workflow. Additionally, I added lighter commentary, such as a humorous remark about ChatGPT being more hydrated than ourselves to draw attention to the environmental impacts of overusing AI, along with a blue heritage plaque commemorating the first-ever AI-generated image—typically awarded to humans.
This design not only captures the essence of the theme but also invites readers to engage with the conversation about AI’s role in creativity.