Lucia Klander
Lucia Klander is a context driven visual communicator and designer specialising in art direction, born and based in London, UK.

She is currently designing at DENT Studio.
    
        Her expertise spans across branding, print, and digital design, as well as photo and art direction for both graphic and motion design projects.
        With a background from Central Saint Martins, Lucia’s personal design practice is rooted in engaging people with happenings through a thoughtful process of care, community, and play.

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Education
BA Graphic Communication Design at Central Saint Martins, UAL

Design Experience


DENT Studio
Rodeo 
MUBI
Soul London
Pad Creative

Freelance Clients

WPP
Run Deep

Select Agency Clients

ainslie+ainslie
Monster Energy
Entain
Prime Video
Primark
Philips Sonicare
Kingdom Collective
Crosta & Mollica
Christy

Contact
LinkedIn
Instagram
E-Mail

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Personal Library

This is currently a WIP, I am curating a collection of personal findings, ephemera and books of personal significance to me. Not my own work, but defying my design approaches.
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©2021 - ‘25
WPP: Atticus Journal ‘24 Identity
2023

Challenge + InsightWhen I was selected as one of five panelists to design the cover for WPP’s Atticus Journal 2024, themed “Intersection of Machinery and Humanity,” I chose to focus on the growing integration of AI within the creative industries.

I aimed to portray AI in an optimistic light, encouraging individuals to leverage its capabilities to enhance their workflows and drive innovation.


Design MechanicsIt was crucial for me to visually communicate three distinct intersections: the creative process, typography, and broader conversations surrounding AI.

To achieve this, I combined human script fonts with terminal fonts, illustrating the varied approaches to creativity and the differing perceptions of AI. In addition to the Atticus Journal’s title, I incorporated words that signify the creative process and explore how AI can play a role in it.

The gradient background symbolises the fluidity of ideas within the creative journey, while a sturdy path introduces a sense of direction, adding depth and intrigue to the design. I also incorporated texture into all assets to celebrate the tactile nature of the Atticus Journal, even in its absence that year.

To highlight the different realisations and timelines in the creative process, I included various stickers that represent smaller thoughts and notes along the base path. Among them is a receipt illustrating the costs of AI for those facing creative blocks, showcasing the advantages AI can bring to the creative workflow. Additionally, I added lighter commentary, such as a humorous remark about ChatGPT being more hydrated than ourselves to draw attention to the environmental impacts of overusing AI, along with a blue heritage plaque commemorating the first-ever AI-generated image—typically awarded to humans.

This design not only captures the essence of the theme but also invites readers to engage with the conversation about AI’s role in creativity.